Media Now Understanding Media, Culture, and Technology , 9th Edition By Joseph Straubhaar – Test Bank

Media Now Understanding Media, Culture, and Technology , 9th Edition By Joseph Straubhaar – Test Bank

v1. Early Hollywood studios operated according to an economy based on vertical integration.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:12 PM
DATE MODIFIED: 9/9/2014 3:05 PM

2. The Star System began to take form in the 1950s and blossomed in the 1980s.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:13 PM
DATE MODIFIED: 9/9/2014 3:06 PM

3. The “gross” revenue for a film is the amount of money made after expenses are paid.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:13 PM
DATE MODIFIED: 9/9/2014 3:06 PM

4. Citizen Kane is considered to be one of the highest grossing Hollywood feature films of all time.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:13 PM
DATE MODIFIED: 8/23/2014 4:13 PM

5. Disney was one of the first film companies to move into television production.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:14 PM
DATE MODIFIED: 9/9/2014 3:06 PM

6. The Hays Code is still responsible for regulating obscenity and indecency in Hollywood films.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:14 PM
DATE MODIFIED: 9/9/2014 3:07 PM

7. Nonlinear editing uses digital equipment to re-arrange scenes in the production of the master copy.
a. True
b. False
ANSWER: True
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:14 PM
DATE MODIFIED: 6/12/2017 9:57 AM

8. The star system describes the method of rating films for quality.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:14 PM
DATE MODIFIED: 8/23/2014 4:15 PM

9. Matte composition refers to the process of layering sound and visual effects into a film.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:15 PM
DATE MODIFIED: 8/23/2014 4:15 PM

10. Movie industry directors, writers and actors generally applauded the Hays Office for promoting creativity in filmmaking.
a. True
b. False
ANSWER: False
POINTS: 1
QUESTION TYPE: True / False
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:15 PM
DATE MODIFIED: 8/23/2014 4:15 PM

11. Which of these is NOT one of the “Big Five” studios of the Classical Hollywood period?
a. WB

b. Sony

c. MGM

d. RKO

ANSWER: b
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:15 PM
DATE MODIFIED: 8/23/2014 4:16 PM

12. What was the main responsibility of the Hays Office?
a. regulating obscenity in Hollywood films

b. regulating ownership during the era of vertical integration
c. regulating working conditions for stars during the studio era
d. regulating the ability of studios to contract non-union talent

ANSWER: a
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:16 PM
DATE MODIFIED: 9/9/2014 3:12 PM

13. First-run distribution can be best defined as __________.
a. the marketing of films as direct sale DVDs

b. the marketing of films for screening in theaters

c. the initial cost of producing and distributing a film

d. the profits generated from distributing a film to theaters
ANSWER: b
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:17 PM
DATE MODIFIED: 9/9/2014 3:12 PM

14. The star system in early Hollywood can be most accurately defined as ___________.
a. the use of famous actors to advertise certain products in Hollywood films

b. an attempt to incorporate famous Hollywood actors to participate in other parts of film production like directing in order to encourage creative expression
c. the use of famous actors who were on contract with certain studios to attract audiences to certain types of films
d. the way studios attached certain famous actors to film scripts in order to win financing from production companies
ANSWER: c
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:19 PM
DATE MODIFIED: 9/9/2014 3:13 PM

15. Which of these scenarios best describes film culture in the United States in the 1970s?
a. Going to the movies was considered a luxury that only wealthy families could afford.
b. Blockbuster films like Jaws began to draw in film audiences again after a lull in the 1960s.
c. Most rural areas and small towns did not have ready access to movie theaters.

d. Most immigrants and ethnic minorities were prohibited from entering movie theaters.

ANSWER: b
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:20 PM
DATE MODIFIED: 9/9/2014 3:14 PM

16. Which of these court cases would play an enormous role in the break up of vertical integration in Hollywood?
a. United States v. Fox. This case set a minimum percentage of profits that studios had to pay actors.
b. United States v. MGM. This case imposed sanctions on studios that did not respect child labor laws.
c. United States v. Paramount. This case made it illegal for studios to own every part of the production and distribution process.
d. United States v. RKO. This case made it illegal for film studios to act as distributors without also owning stakes in the production process.
ANSWER: c
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:21 PM
DATE MODIFIED: 6/12/2017 3:49 PM

17. Why are some filmmakers and activists very critical of the MPAA?
a. They believe that it is too favorable to established film companies.

b. They believe that it is biased towards producers, directors, and other higher up positions in the film production process.
c. They believe it does not do enough to protect the US film industry from offshoring practices.

d. They believe that the self-censorship it imposes violates filmmakers’ freedom of speech.

ANSWER: d
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:21 PM
DATE MODIFIED: 9/9/2014 3:16 PM

18. What term refers to the timed releases of films to different outlets such as domestic theaters, pay channels, and video rental?
a. windows
b. merchandising
c. segmentation
d. vertical integration
ANSWER: a
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:22 PM
DATE MODIFIED: 6/13/2017 8:09 AM

19. What would Google’s “video fingerprinting” technology do?
a. allow amateur filmmakers to put an invisible “fingerprint” in their movie
b. make it possible for computers to spot copyrighted material
c. speed up the transfer of large video files across the Internet
d. None of the listed options
ANSWER: b
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:23 PM
DATE MODIFIED: 6/13/2017 8:11 AM

20. What has “desktop” filmmaking done for film makers?
a. removed the last “analog stop” in film production

b. increased financial barriers to film creation

c. imposed a federal tax on filmmaking software and Internet film distribution
d. none of the above

ANSWER: a
POINTS: 1
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:23 PM
DATE MODIFIED: 9/9/2014 3:18 PM

21. How did the US government attempt to regulate concentration of ownership in the film industries?
ANSWER: The US government tried to regulate ownership by creating anti-trust laws that forced film studios to divest themselves from vertical integration.
POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:24 PM
DATE MODIFIED: 9/9/2014 3:18 PM

22. What were B-movies and why were they important for the classical Hollywood system?
ANSWER: B-movies were cheap genre films that were produced very quickly at a low cost by major Hollywood studios. Their relatively low production costs and frequency of production made them highly profitable.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:25 PM
DATE MODIFIED: 8/23/2014 4:25 PM

23. What was the studio system?
ANSWER: The studio system was the predominant film industry model, from the 1930s to 1960, when the production decision was concentrated in the hands of very few studio executives, and it emphasized key stars as a way to promote studio films. The major studios were Paramount, Loews/MGM (Metro-Goldwyn-Mayer), Warner Brothers, Fox, and RKO. The Studio System peaked in 1946–1948 when World War II ended the economic limits imposed on movie production by the Great Depression, and after the war, returning soldiers and sailors joined the masses of people attending the movies weekly. And it died due to changes in technology and the new industry competition.
POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:25 PM
DATE MODIFIED: 7/17/2017 9:26 AM

24. Define the major strategies for creating special effects.
ANSWER: The main strategies are rear and front projection which projects images in the background or foreground while actors perform; composition which merges layers of images that were shot separately; and matte composition which projects painted or photographed backgrounds behind performers.
POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:25 PM
DATE MODIFIED: 9/9/2014 3:19 PM

25. How does movie sound work in the contemporary film industry?
ANSWER: Recorded sounds are played from CDs or digital files and then synchronized with digital images via codes printed on film.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:26 PM
DATE MODIFIED: 8/23/2014 4:26 PM

26. How does the contemporary film industry practice self-censorship?
ANSWER: The Motion Picture Association of America (MPAA), which is made up of professionals within the film industry, decides on moral standards for films. These standards are then incorporated into a ratings system.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:26 PM
DATE MODIFIED: 8/23/2014 4:26 PM

27. How did the film industry react to television?
ANSWER: The film industry reacted to television in two ways. First, it tried to establish its own television production facilities. It also started to rent films to television networks for syndication.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:26 PM
DATE MODIFIED: 8/23/2014 4:27 PM

28. What is the trend in the film distribution industry today?
ANSWER: Films now tend to be released almost simultaneously in the United States and abroad, to limit piracy. DVD, pay TV, online streaming, and other releases have also been moved forward in the United States, and online distribution is moving up to meet the DVD release dates to try to get legitimate copies into markets as soon as pirate copies arrive.
POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:27 PM
DATE MODIFIED: 7/17/2017 9:35 AM

29. How has the film industry tried to combat piracy?
ANSWER: The industry, through the MPAA, has pushed law enforcement officials in the United States and abroad to enforce copyright laws by pursuing large-scale, commercially oriented pirates. The MPAA is also going after file sharing of films between individual computers over the Internet and cracking down on the copying of films inside theaters.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:27 PM
DATE MODIFIED: 8/23/2014 4:28 PM

30. What has been the effect of home video on the film industry?
ANSWER: The growing popularity of home video has produced two effects on the film industry. First, it credited a new revenue source for struggling studios in the 1970s. Second, it created new production divisions of most film companies that specialize in making films exclusively for home viewing.

POINTS: 1
QUESTION TYPE: Objective Short Answer
HAS VARIABLES: False
DATE CREATED: 8/23/2014 4:28 PM
DATE MODIFIED: 8/23/2014 4:28 PM