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Marketing 4th Canadian Edition By Grewal – Test Bank

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  • ISBN-10 ‏ : ‎ 1259268764
  • ISBN-13 ‏ : ‎ 978-1259268762

Original price was: $67.00.Current price is: $28.00.

SKU:tb1002492

Marketing 4th Canadian Edition By Grewal – Test Bank

Chapter 10
Services: The Intangible Product

Multiple Choice Questions

1. Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed is called a(n):
A. artefact.
B. commodity.
C. service.
D. pure good.
E. inventory.
A service is any intangible offering that involves a deed, performance, or effort that cannot be physically possessed.

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-01 Services Marketing Differs from Product Marketing

2. All the followings are unique characteristics of a service EXCEPT:
A. Intangible
B. Perishable
C. Variable
D. Durable
E. Inseparable
The main four characteristics are: Intangible, Inseparable, Inconsistent, and perishable.

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-01 Services Marketing Differs from Product Marketing

3. Marketing a service is more challenging than marketing a product because a service is:
A. intangible.
B. separable.
C. invariable.
D. consistent.
E. durable.
The marketing of services differs from product marketing because of four fundamental differences unique to services: they are intangible, inseparable, variable, and perishable.

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-02 Intangible

4. The most fundamental difference between a product and a service is that a service is:
A. personalized.
B. intangible.
C. consistent.
D. durable.
E. separable.
The most fundamental difference between products and services is that services are intangible; they cannot be touched, tasted, or seen like a pure product can.

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-02 Intangible

5. A high-end restaurant tries to create a niche for itself in the urban market by providing its customers exotic food, themed interiors, and a cozy atmosphere. Which of the following characteristics has been emphasized by the high-end restaurant?
A. Separability
B. Consistency
C. Durability
D. Tangibility
E. Perishability
A service is any intangible offering that involves a deed, performance, or effort that cannot be physically possessed. Food and interiors are tangible attributes of the service.

Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: Moderate
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-02 Intangible

6. The term “inseparable” refers to a characteristic of service, which states that:
A. services cannot be touched, tasted, or seen.
B. the quality of service may vary because it is provided by humans.
C. services cannot be held in inventory.
D. services are produced and consumed at the same time.
E. services are perishable and cannot be stored for future use.
Services are produced and consumed at the same time—that is, service and consumption are inseparable.

Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Learning Objective: 10-01 Describe how marketing a service differs from marketing a product by applying the principles of intangibility; inseparability; inconsistency; and inventory.
Topic: 10-03 Inseparable Production and Consumption

7. When marketers refer to the fact that services cannot be held in inventory or stored for future use, they are stating that services are:
A. intangible.
B. durable.
C. variable.
D. perishable.
E. standardized.

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