Marketing 2nd Edition By Shane Hunt – Test Bank

Marketing 2nd Edition By Shane Hunt – Test Bank

Chapter 09
Test Bank
1. A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer is referred to as

A. logistics

. B. a distribution center.

C. distribution management.

D. a value chain.

E. a supply chain.
AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: A supply chain involves three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer

. 2. By leveraging the resources and skills of its various component firms, a supply chain provides the end customer with

A.value.

B. competition.

C. stability.

D. variety.

E. flexibility.

AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: A supply chain delivers value to the end customer by leveraging the resources and skills of its various component firms.

3. A supply chain refers to

A. the activities involved in delivering the right product, to the right place, to the right customer, at the right time, in the right quantity, in the right condition, and at the right price.

B. the intermediaries (wholesalers, distributors, and retailers) through which the flow of products travels.

C. The inbound movement and storage of materials in preparation for those materials to enter and flow through the manufacturing process.

D. the set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer.

E. the planning, implementation, and control of the flow of goods, services and information between the point of origin and the final customer.
AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: A supply chain involves three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer.

4. Brenda and Tim went to Carl’s Custom Dining to buy a new dining room set. At the store they configured the set to their specifications in terms of size, finish and style. The store sent the order out via the Internet to the manufacturer. The manufacturer, in turn, secured the correct type of wood from its supplier to complete the dining room set. When finished, the manufacturer shipped the product to its local warehouse where Carl’s Custom Dining arranged for delivery to its store by a local trucking company. For Carl’s Custom Dining, this is an example of

A. a push strategy.

B. its inventory management system.

C. its supply chain.

D. a stockout.

E. a just-in-time inventory system.
AACSB: Knowledge Application Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: A supply chain involves three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer.

5. Intermediaries through which the flow of products travels are called

A. distribution channels.

B. supply chains.

C. logistic channels.

D. logistics chains.

E. core carriers.
AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: Distribution channels or marketing channels are intermediaries, such as wholesalers, distributors, and retailers, through which the flow of products travels.

6. Which of the following statements is accurate regarding the way a supply chain works?

A. In a supply chain, products flow both upstream and downstream, finances flow upstream, and information flows downstream.

B. In a supply chain, products flow downstream, finances flow upstream, and information flows both upstream and downstream.

C. In a supply chain, products, finances and information flow both upstream and downstream.

D. In a supply chain, products flow downstream, while finances and information flow both upstream and downstream.

E. In a supply chain, products flow upstream, finances flow downstream, and information flows both upstream and downstream.
AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management
Feedback: In a supply chain, products flow downstream, finances flow upstream, and information flows both upstream and downstream.

7. All along the supply chain, distribution channels add value to the product by

A. making the product available to ship, taking customer orders and shipping the product to the next step in the supply chain.

B. listening to customer feedback and reacting accordingly.

C. eliminating intermediaries for which a product must travel.

D. reducing the final cost that consumers must pay for the product.

E. keeping the flow of financial resources moving downstream.
AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Describe the flows within a supply chain. Topic: Supply Chain Management