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Marketing 10th Canadian Edition By Frederick Crane – Test Bank

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  • ISBN-10 ‏ : ‎ 1259268802
  • ISBN-13 ‏ : ‎ 978-1259268809

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SKU:tb1002495

Marketing 10th Canadian Edition By Frederick Crane – Test Bank

Chapter 06
Understanding Organizations as Customers

Multiple Choice Questions

1. Campus Living Centres offer college and universities all of the following except:
A. managing existing residences
B. academic guidance on student life and living programs
C. building and financing new residences
D. property management services
(Chapter Opening Example) Campus Living Centres partner with colleges and universities to build or maintain student housing facilities.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

2. Campus Living Centres are considered a Canadian leader in which industry?
A. owners and operators of student housing
B. owners and operators of student recreation facilities
C. owners and operators of student spiritual centres
D. owners and operators of seniors housing
(Chapter Opening Example) Campus Living Centres manage over 20,000 student beds for colleges and universities across Canada.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

3. College and universities that offer residences to their students have better _________ rates and student safety/security.
A. retention
B. accommodation
C. tuition
D. academic
(Chapter Opening Example) Campus Living Centres can demonstrate a business case for better student recruitment and retention when colleges and universities offer housing.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

4. Because Campus Living Centres compete in the B2B marketplace, it recognizes that demand for its products is often contingent on:
A. the end customer
B. marketing intermediaries
C. its suppliers
D. government policies
(Chapter Opening Example) Because the company competes in the B2B marketplace, it recognizes that demand for its products is often contingent on you, the end customer.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

5. Colleges and universities across Canada contract Campus Living Centres to:
A. operate library facilities.
B. manage student literacy.
C. maintain the residences.
D. manage student loans.
(Chapter Opening Example) Campus Living Centres manage over 20,000 student beds for colleges and universities across Canada. They can be contracted to operate the facilities and services completely.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

6. Campus Living Centres offer colleges and universities student life programs and services including:
A. university loyalty programs.
B. student outreach and support services.
C. academic advising on careers and programs.
D. student training in cleaning residences.
(Chapter Opening Example) Campus Living Centres are contracted to manage the student experience as well as facilities for universities and colleges.

Blooms: Remember
Difficulty: Easy
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-01 A New Solution to Student Housing

7. Jackson Steel produces sheet metal that is then sold to Ford, Toyota, and GM for use in producing their vehicles. Jackson Steel competes with other sheet metal companies for the car company’s business. Jackson Steel is in which segment?
A. Relational enterprise
B. Institutional marketing
C. Business marketing
D. Reseller marketing
The marketing of goods and services to companies, governments, and not-for-profit organizations for use in the creation of goods and services that they can produce and market to others.

Blooms: Apply
Difficulty: Medium
Learning Objective: 06-01 Distinguish among industrial, reseller, and government organizational markets.
Topic: 06-02 The Nature and Size of Organizational Markets

8. Two manufacturers were discussing the upcoming trends in the business market. One kept referring to the market as the ‘business market,’ while the other interrupted him and said: “when you refer to the business market, you are referring to the _________.”
A. transactional market
B. ultimate market
C. relational enterprise
D. industrial market

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